Kylin Appears at the 8th Huangpu River Forum • Angel United Family Banquet

Jason Xiang, the founder of Sino-European Manufacturing Club and CEO of Kylin Spirits Group based in UK, was invited to attend the "2021 Angel Investment Summit and the 8th Huangpu River Forum," held on September 28-29, 2021.

The Huangpu River Forum is an annual gathering of Chinese angel investors. As a benchmark event in the angel investment field, it has now been held for eight years. This year's theme, "Developing the Online New Economy and Winning Sustainable Development," presented a brand-new aspect. These eight years have also been a period of vigorous development for Chinese innovation and entrepreneurship. After enduring the special test of the pandemic, it's necessary for innovation and entrepreneurship to take the path of upgrading. The new economic growth model has brought Chinese enterprises profound reflections on adapting to trends and transforming. The new economy and high-quality development have become the new engine driving the economic and social development.

On September 28, Jason also brought Kylin's first Chinese-style Scotch whisky to the 8th Huangpu River Forum • Angel United Family Banquet and introduced at the banquet the vision of Kylin Spirits Group becoming a representative spirits technology innovation company of the 21st century and its three major technological innovations — the first Chinese-style Scotch whisky, China's native hundred-year oak barrels, and China's new type of Baijiu. He also expressed that as an international company dedicated to spreading Chinese Baijiu and Chinese whisky around the world, in the face of the great changes in the world, the special economic situation, and the strengthening and improvement of the international spread of Chinese traditional and modern culture, they focus on "original innovation" as the foundation, namely category innovation, liquor body innovation, aging innovation, positioning and scene innovation, and brand promotion and sales model innovation across five dimensions to systematically build the brand. Adhering to the concept of the brand and sales volume developing in coordination, they aim to achieve high-quality development.

Subsequently, the first Chinese-style Scotch whisky newly introduced by Kylin Spirits Group made a grand appearance. The guests who tasted it gave it high praise, saying that the spirit perfectly integrates Scotch malt whisky and Chinese Luzhou 1573 National Treasure Cellars Baijiu. It not only inherits the classic of the Scottish Highlands whisky but also continues the historical essence of Chinese Luzhou 1573 National Treasure Cellars Baijiu. The two complement each other, creating an excellent sense of layers and a wonderful creamy and sweet taste.

Left: Yang Xiangyang, Chairman of Yuanzheng Investment

Center-left: Li Lei, President of Beijing Jihui Zhijia Intellectual Property Management Consulting Co., Ltd.

Right: Zhou Lixia, Chairman of Beijing Jinhuifeng Investment, President of Angel United Family

Left: Liu Bingyun, Chairman of Saima Capital

Right: Jason Xiang, Founder of Sino-European Manufacturing Club, President of Kylin Spirits Group

Finally, the Huangpu River Forum • Angel United Family Banquet concluded in a relaxed and pleasant atmosphere.