Inauguration Ceremony of International Research Center for Spirits Innovation (IRCSI) in London

International Research Center for Spirits Innovation (IRCSI) held its Inauguration ceremony in London. The ceremony was attended by 120 guests from all over the world, including politicians, businesspeople, entrepreneurs and spirit experts. Below is a partial list of attendees:

Willie Phillips, former CEO of the Macallan;

Tom Hunter, Chairman of West Coast Captial;

Max McFarlane, former Master Distiller of the Edrington Group;

Liu Miao, Chairman of Luzhou Laojiao;

Shen Caihong, Chief Engineer of Luzhou Laojiao;

Kenneth Dunsmuir, Executive Director of the Prince's Foundation;

Peter Cummings, Chairman of the Hunter Foundation;

Jason Xiang, Chairman of Kylin Spirits Group.

International Research Center for Spirits Innovation (IRCSI) was founded at the joint proposal of a host of spirits companies, industry associations, governments, master distillers and entrepreneurs worldwide, who are representative figures of the global spirits industry and leaders of the new industrial revolution. As a non-profit international organization, IRCSI aims to promote innovation in spirits with its headquarters in London and research centre in Scotland.

IRCSI does not only serve as a platform for master distillers to exchange their thoughts and techniques, but also as an important channel for international liquor companies to cooperate with each other. The Research Center will devote itself to finding sustainable development paths for the industry by issuing The White Paper on Baijiu’s Internationalization, establishing the Center for Technology Innovation and Transfer, conducting research of lost distillery skills, coordinating international visits for master distillers and alcohol companies, as well as founding International Spirits Innovation Academy, applying new technologies such as blockchain, as well as founding the Spirits Investment Parallel Fund,

At the event, Luzhou Laojiao International Development (HK) Company Limited and Kylin Spirits Group signed a strategic cooperation agreement to work together on the internationalization of spirits, as well as the development of new products in all aspects.