Kylin Spirits Group's Kylin DS Selected as the Best Case of 2022 IBT of ESGCI

In 2021, Kylin Spirits Group, in partnership with Luzhou Laojiao, successfully launched a Chinese whisky style distilled alcoholic drink — Kylin DS. Before its official market launch, it had already created pre-sales of $1.6 million in the London and Beijing markets.

With solid research and development capabilities, leading innovative concepts, and a disruptive traditional liquor sales model, it successfully knocked on the doors of Paris School of Business (formerly ESGCI), becoming a part of its lssue-Based Training Program case library.

This business school, with top-tier faculty and business connections, selects its teaching cases with precision and strict control from around the globe, often featuring unique experiences and industry insights. With few cases from China, the inclusion of Kylin DS Chinese whisky style distilled alcoholic drink is undoubtedly a significant affirmation of Kylin Spirits Group's years of commitment to "original innovation."

Kylin DS Chinese whisky style distilled alcoholic drink is the most ambitious brewing experiment by the Kylin Spirits Group, targeting the development track of Chinese-style whisky and serving the "international business spirits" scene. It aims to continue building a matrix of liquors with "international style" for the new era in China. Before its spring 2022 launch, it created an innovative pre-sale policy, seizing the initiative in the development of Chinese-style whisky as a dark horse.

As the Chinese economy develops, Chinese cases and economic and cultural phenomena are highly valued by Paris School of Business. The growth experiences and international journeys of these cases are providing global audiences with Chinese wisdom and solutions.

Paris School of Business (ESG Paris: École Supérieure de Gestion) stands out among France's top business schools, included in the Ministry of Education's recommended list of 87 business schools in France (since 2018, the Ministry's official website has adopted the ESG English name: Paris School of Business). In 2009, it was ranked first among French business schools by SMBG, an authoritative French higher education ranking organization.

The school also ranks first in France in several specialties and in the top ten in Europe according to Eduniversal rankings, making it an elite business school with international influence. Its credits are recognized by the International Accreditation Council for Business Education (IACBE). It is a member of AACSB, EFMD, FNEGE, and the French Higher Education Agency (Campus France). 

Paris School of Business's International Business School (ESGCI) is an integral part of the institution. ESGCI's Luxury Management major is among the most influential in the world, ranked first in France. 

The Global Executive DBA program at ESGCI, with its international innovative teaching system, the integration of scientific practice and in-depth academic research, enjoys a high reputation among business schools in Europe and worldwide. In the 2020 Dubai Ranking, it achieved third globally, first in Asia, and first in innovative teaching.

Many internationally renowned enterprises and brands have strategic global partnerships with the school and actively carry out industry-university-research IBT projects, such as the French top silverware brand Christofle, the British renowned diamond jewelry merchant Graff, the French luxury brand Lanvin, the Japanese luxury cookware brand Vermicular, and Neptune Oil from Africa, among others.